This project examines how place reputations are created, reformed, and consumed across different countries in an increasingly digitized world. It analyzes thousands of pages of digital texts from a wide-array of sources, including travel, military, and popular culture forums as well as job advertisements and governmental and organizational materials. These represent different types of knowledge and are tangible ways we can study reputation. They also allow us to focus on how and why some place-based images (or “cultural wealth”) become “sticky” and relate to economic activity (Bandelj and Wherry 2011), while others do not. This work tackles important and timely questions like: How do places get portrayed? How is this connected to the economic activity that the place attracts? How does this differ according to the authors of texts and the audiences that are being addressed? I’m particularly interested in state actors’ attempts to shape place reputation, how that compares to narratives on-the-ground and – for Subic Bay – what that means regarding the legacies and contemporary presence of the U.S. military in the area.
I’ve received funding from the American Sociological Association and National Science Foundation’s Fund for the Advancement of the Discipline grant and a UCR Blum Initiative on Global and Regional Poverty Faculty Research Seed Grant. During 2019-2020 I will work on the book manuscript as a Postdoctoral American Fellow, funded by the American Association of University Women (AAUW). I work with the UCR Sociology Reputation Team, a collaboration with two graduate students and, thus far, a total of 16 undergraduate research assistants.