This project examines how place reputations are created, reformed, and consumed across different countries in an increasingly digitized world. It analyzes thousands of pages of digital texts from a wide-array of sources, including travel, military, and popular culture forums as well as job advertisements and governmental and organizational materials. These represent different types of knowledge and are tangible ways we can study reputation. They also allow us to focus on how and why some place-based images (or “cultural wealth”) become “sticky” and relate to economic activity (Bandelj and Wherry 2011), while others do not. This work tackles important and timely questions like: How do places get portrayed? How is this connected to the economic activity that the place attracts? How does this differ according to the authors of texts and the audiences that are being attracted? Based on preliminary findings, I argue that place reputations do differ depending on the audience, and that authors and audiences racialize and gender cultural wealth in different ways. I’ve received funding from the American Sociological Association and National Science Foundation’s Fund for the Advancement of the Discipline grant and a UCR Blum Initiative on Global and Regional Poverty Faculty Research Seed Grant.This is a collaborative project with two graduate students and a team of undergraduate research assistants.